    Selected Work
Six stories that changed perspectives, earned trust, and inspired action.

These projects show how I turn complex ideas into clear, compelling stories—and build the systems that make them scale.

Featured

RioTinto

When you inherit a legacy reputation, progress has to be provable.

Expressing the ingenuity and energy of a category shift.

Shifting perspectives from beauty waste to a valuable (and fun) resource.

A strong identity for a mission that deserves empathy, support and access.

SunPower Solar

Supporting a complex decision journey.

3M - Enterprise

Uniting a global giant under one voice and purpose.