SunPower Solar
SunPower Solar
Product narrative system
Home solar isn't just an efficiency story. It's a narrative about beauty, progress, and falling in love with potential.
In 2016, bringing solar home was still a bit fringe. Did it really work? How long would it last? What was the real ROI? People didn't want to be stuck proving that out themselves. They wanted (rightly so) guarantees, and I delivered those by showing the potential of the technology from many perspectives.
Creative Content
An interactive tour let customers explore the system hands-on.
A simple efficiency story showed where and how performance pays off.
Customer and community videos shared installation experiences and results.
An installation eBook set expectations and eased process anxiety.
A glossy dealership look book captured the innovation and potential behind the product.
Story System
SunPower's narrative is the shared wonder of technology. It tells the stories of what happens when human ingenuity starts building impact. The same solar panels that power a plane around the world and empower an island community can energize your home for the next 25 years and beyond. So it's not just about adding solar to your home—it's about adding your story to growing potential.
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