I studied English and Creative Writing, then spent the first chapter of my career in NYC agency life—big shops, small shops, fast deadlines, high standards. When I moved to Austin, my work shifted toward content for technology and science, where clarity isn't a style preference—it's the job. Over time, I built a specialty: sitting with experts, finding the real throughline, and translating it into messaging frameworks and assets people can actually use. Today, I'm an Associate Creative Director and creative lead, managing a team of writers and directing work across multiple accounts. I've built voice systems, campaigns, thought leadership, and instructional content—including AIA-accredited CEU courses—always with the same goal: make the story accurate, human, and repeatable.
