SunPower Solar
Home solar isn't just an efficiency story. It's a narrative about beauty, progress, and falling in love with potential.
SunPower Solar
Product narrative system
Home solar isn't just an efficiency story. In 2016, people wanted proof it worked, so I showed the technology's potential from every angle: the homeowner's, the installer's, and the dealer's.
- My role
- Senior copywriter (OLIVER, embedded at SunPower): concepts and copy across consumer and dealer channels
- Team
- In-house creative team: Creative Director (design), 2 designers, 2 writers, video and web partners
- Channels
- Interactive home tour · efficiency story · customer videos · installation eBook · dealer look book
People wanted proof, not promises.
In 2016, going solar still felt like a leap of faith for most homeowners. They wanted guarantees that the technology would pay off on their own roof, and SunPower's dealers needed a story that could carry a customer from first curiosity all the way to install.
Show it from every angle.
Instead of leaning on a single efficiency claim, I built one connected narrative that shows the technology's potential through the eyes of the homeowner, the installer, and the dealer, so every question had an answer at the moment it came up.
Interactive home tour
A hands-on way for customers to explore the system.
Efficiency story
A simple explainer showing where and how performance pays off.
Customer videos
Real installation experiences and results, told by homeowners and communities.
eBook and look book
An installation guide that eased process anxiety, and a dealer look book that captured the innovation behind the product.
An interactive tour let customers explore the system hands-on.
Video: a simple efficiency story showed where and how performance pays off, and customer and community videos shared installation experiences and results.
An installation eBook set expectations and eased process anxiety.
A glossy look book captured the innovation and potential behind the product.
Dealer look book
A white-glove path from first click to install.
One connected story strengthened the dealer-installer network and transformed customers from solar curious to solar owners.