RioTinto Kennecott
RioTinto
Sustainability storytelling system
When the scale is enormous and the processes complex, progress can get lost in translation.
Rio Tinto acquired Kennecott in 1989, inheriting decades of antiquated practices and the impacts that came with them. Over time, real operational changes happened. My job was to translate that work into plain-language proof the Salt Lake community could quickly understand and trust.
Creative Content
Simple illustrated infographics make the progress, and the practices behind it, easy for everyone to understand.
On-site video showed the progress in action and shared the ingenuity and engineering behind it.
Employee communications instilled pride in the workforce for their contributions.
Altogether it enabled Kennecott to communicate its work to be a better neighbor.
Story System
Kennecott's narrative is a center-out story that communicates progress. True and compelling remediation stories were core to modern mine practices but lost without stakeholder translation. I crafted modular stories tailored to each audience and shipped them via relevant media channels: paid and organic social, video, internal communications, and event outreach. Together, the bigger narrative links centralized operations to community progress.
