RioTinto Kennecott
When the scale is enormous and the processes complex, progress can get lost in translation.
RioTinto
Sustainability storytelling system
When the scale is enormous and the processes complex, progress can get lost in translation. My job was to turn decades of operational change into plain-language proof the Salt Lake community could trust.
- My role
- Creative director: storytelling system, messaging, scripts, and all copy
- Team
- [2 designers, 1 writer, 1 video editor, 1 on-site video crew]
- Channels
- Paid and organic social · infographics · on-site video · employee communications · events
Creative Content
Simple illustrated infographics made the progress, and the practices behind it, easy for everyone to understand.
On-site video showed the progress in action and shared the ingenuity and engineering behind it.
Employee communications instilled pride in the workforce for their contributions.
Results
Progress the community could see, and share.
Modular stories tailored to each audience turned complex remediation work into proof people could quickly understand. Kennecott saw increased positive engagement across its social channels, and a clearer way to show it's a better neighbor.