SunPower Solar
Home solar isn't just an efficiency story. It's a narrative about beauty, progress, and falling in love with potential.
SunPower Solar
Product narrative system
Home solar isn't just an efficiency story. In 2016, people wanted proof it worked, so I showed the technology's potential from every angle: the homeowner's, the installer's, and the dealer's.
- My role
- Senior copywriter (OLIVER, embedded at SunPower): concepts and copy across consumer and dealer channels
- Team
- In-house creative team: 1 design director, 2 designers, 2 writers, video and web partners
- Channels
- Interactive home tour · efficiency story · customer videos · installation eBook · dealer look book
Creative Content
An interactive tour let customers explore the system hands-on.
A simple efficiency story showed where and how performance pays off.
Customer and community videos shared installation experiences and results.
An installation eBook set expectations and eased process anxiety.
A glossy dealership look book captured the innovation and potential behind the product.
Results
A white-glove path from first click to install.
One connected story strengthened the dealer-installer network and transformed customers from solar curious to solar owners.