SunPower Solar
SunPower Solar
Product narrative system
Supporting a complex decision journey.
Solar is a major home purchase—and SunPower is often the premium option. The journey had to anticipate hesitation (cost, installation uncertainty, performance, long-term value) and reduce friction early. The good news: we had proof. SunPower’s technology, aesthetics, and warranty gave us clear advantages to translate into confidence-building content that supported sales.
Creative Content
An interactive tour let customers explore the system hands-on.
A simple efficiency story showed where and how performance pays off.
Customer and community videos shared installation experiences and results.
An installation eBook set expectations and eased process anxiety.
A glossy dealership look book captured the innovation and potential behind the product.
Story System
The narrative evolved with market needs—from premium residential considerations to broader applications, including large-scale commercial installations. We built a modular, educational content system that stayed consistent across formats and regions while adapting to what customers needed to decide.
Previous
Previous
Infusion Access Foundation
Next
Next