RioTinto
RioTinto
Sustainability storytelling system
When you inherit a legacy reputation, progress has to be provable.
Rio Tinto acquired Kennecott in 1989, inheriting decades of antiquated practices and the impacts that came with them. Over time, real operational changes happened. Our job was to translate that work into plain-language proof the Salt Lake community could absorb quickly—and trust.
Creative Content
Illustrated infographics made complex programs easy to understand and share.
On-site video made the progress real, showing the ingenuity and engineering behind it.
Employee communications helped workers see the impact of their contributions.
Altogether it enabled Kennecott to communicate its work to be a better neighbor.
Story System
A modular story system made a big, technical narrative easier to trust. Kennecott’s story was too large for a single “brand film” or a one-page explainer. The work required editorial planning and modularity: mapping the larger narrative, breaking it into clear topics, pairing each topic with a specific proof point, and matching the format to the message. The result was a repeatable system—infographics for clarity, video for progress in action, social for continuity—that helped Kennecott communicate real progress not broad claims.
