RioTinto

Mining & Resources 01

RioTinto

Sustainability storytelling system

When you inherit a legacy reputation, progress has to be readable—and provable.

When Rio Tinto acquired Kennecott in 1989, it inherited decades of legacy practices and the reputation that came with them. Over time, real operational changes happened. Our job was to translate that work into plain-language proof the Salt Lake community could absorb quickly—and trust.

Creative Content

We made technical progress legible through accessible design: simplified explanations, specific proof points, and a modular set of assets that could carry the story across formats.

Illustrated infographics made complex programs easy to understand at a glance.

Video showed the work behind resource efficiency.

Social content highlighted ongoing commitment to community.

Altogether it enabled Kennecott to communicate its work to be a better neighbor.

Story System

A modular story system made a big, technical narrative easier to trust. Kennecott’s story was too large for a single “brand film” or a one-page explainer. The work required editorial planning and modularity: mapping the larger narrative, breaking it into clear topics, pairing each topic with a specific proof point, and matching the format to the message. The result was a repeatable system—infographics for clarity, video for lived reality, social for continuity—that helped Kennecott communicate progress as readable evidence, not broad claims.