Green Circle Salons - Endless Possibilities

Green Circle Salons recovers beauty waste and diverts it into recycling streams. They wanted to generate new leads and grow, but the message wasn’t landing with salon owners and stylists. My team reframed the service story so it felt immediate, relevant, and motivating to beauty professionals.

To earn attention from stylists, you have to start with what they respond to: visual proof.

From there, you can spark imagination—what’s possible when waste becomes a resource.


You can put “Endless Possibilities” in their hands, in language that feels like their world.


And you can position them as the main characters in the shift toward sustainable beauty.

Not as spectators. As leaders.

Summary + Story System

We built a campaign system that carried one story across multiple touchpoints: paid and organic social, influencer collaboration, and industry publication placements. In-flight content established the why (impact and identity), while the landing page delivered the how (service explanation) alongside lead capture. We surpassed our lead-gen KPI and built a pipeline of beauty professionals by turning a sustainability service into a clear, identity-forward narrative people wanted to join.